Statistics show that over 60% of search engine users will only click 'organic' listings (thats the listings which appear naturally rather than to pay per click links in the very top three and down the side of Google. This is why it's important to start a search engine optimisation strategy as soon as possible.
For instant results pey per click is great, but to ensure your marketing budget goes further, organic search engine optimisation is now more important than ever.
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