Social Media Optimisation (SMO) is a new and revolutionary way of maximising your brand, vacancies or products exposure to your marketplace via the use of the social media websites that attract millions of visitors and base their success on the distribution information. This information is passed from one person to many others within the network who may be interested and hence can achieve a very high distribution rate. The key element to this type of marketing is the fact that the end user has generally signed up to receive information directly to their computer and hence can both easily receive and distribute your companies information without having to constantly visit your website. This in turn ensures that when relevant content is available on your website the end user will be made aware of it directly and be able to click straight through to the corresponding page.
While social media optimisation is related to its more traditional cousin, search engine optimisation, it differs in many ways although the main focus is still to drive traffic to your website but via a different source, its success lies firmly in the social networking element that the internet offers, though it will have a beneficial impact on your search engine position as the increase in traffic should result in your website moving up the rankings.